Surprise and delight your meeting attendees with personalized perks, and your association will reap the rewards in term of increased engagement and retention.
The answer to that question is not always straightforward. Here’s how one association is trying to help level the STEM playing field and get more women interested in IT jobs.
In what looks like a continuing trend, another association plans to offer multiple tiers of benefits and dues and explains how both members and the association stand to gain.
A recent study suggests that Apple's operating systems are starting to make headway with enterprise customers. But the interesting thing is why they are—because their users are clamoring for them. The lesson for IT staffs? It's one of flexibility.
The best ideas for your association may come from your employees, but how do you get those ideas launched? Money matters, but so does trust and support.
Meetings are all about learning and networking with peers. But what happens when someone behaves badly? Should associations adopt a formal code of conduct ?
Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals. Where are they going wrong?
Sure, you can ask members what they want, but designing association benefits isn't their job. It's yours, and it starts with seeing the world from your members' eyes.
Building an app-based offering around your association's interests could put your message out there in a whole new way. But having the right strategy and scope matters significantly when you're introducing a new mobile tool.
The reputation of a veterans' charity took a hit last week for working with two direct-mail vendors that heavily profited from donations. The vendors are paying the price, but the problem started with the board.