An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study.
Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. Check out some tips for trying out the strategy for your association.
A new study suggests that CEOs whose cultural values match those of their staffs’ can struggle. That’s not license to be a contrarian, but an opportunity to think about what’s missing.
Days away from the Democratic National Convention, and the City of Brotherly Love is ready to welcome conventioneers, delegates, and other visitors from both near and far.
The American Copy Editors Society forged a partnership with Poynter several years ago to fill a member need, but ACES also sought to leverage Poynter’s esteemed brand in order to increase the recognition of its own.
Evernote, a poster child for the freemium model, is showing signs of struggle, but associations may be better equipped to make the buzzy business model work.
Microsoft's move to offer a monthly cloud-based enterprise offering for its Windows operating system is both uncharted territory and, in many ways, the culmination of the software as a service (SaaS) model. So, what does this mean for your IT department, or lack thereof?
Embezzlement, violence, and lawsuits are the last things an organization expects. But the Healing Arts Initiative story underscores how simply a culture can get messy.
It been two years—and lots of work—since Cleveland was awarded the Republican National Convention. Now, only days away from kickoff, the city shares some insight into the planning of such a large-scale event.
A recent survey by Randstad US shows that there’s a gap between what U.S. jobseekers want and what employers are providing.