Think pop-up events and shops are only for big brands? Think again. Your association could benefit from these buzzy, short-term events as well.
Associations might not be excited about coming changes to rules for overtime pay, but inside the debate lies a perhaps unexpected lesson about the choice to raise your association's membership dues.
Is your association using sourced traffic to draw attention to itself? (Do you even know? As it turns out, not a lot of folks do.) While the strategy has value in some contexts, one association argues that the marketing approach has a lot of inherent problems that are important to understand before you pull the trigger.
News of economic weakness shouldn't unsettle associations---it should prompt them to think more about what's worth investing in to weather the storm.
Want to get your attendees more engaged in sessions at your meetings? Try adding role-playing exercises where they help solve problems affecting them and your association’s industry.
The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. It's just a number, but it's so much more.
And that's not necessarily a bad thing. Facebook's recent controversy involving its trending topics is yet another sign that brands aren't in the driver's seat on social networks. Who is? Well, for starters, the members who make up your organization.
In the past month a transit-industry association lost a key member and its CEO. That experience offers a few warnings for associations in terms of PR, governance, and membership.
Should museums and other cultural institutions be more educational or entertaining? That’s a recent question one blogger posed. And it’s also a question associations should ask about their meetings.
As times change, so do jobs and entire professions. If your association is seeing growth in nontraditional members—whether they're freelancers, "paraprofessionals," or else—consider these ideas for evolving your membership strategy.