An inside look at how one Major League Baseball club is using predictive analytics to improve season-ticket sales offers associations some inspiration for putting their membership data to work in new ways.
The talk of making events paperless has been a long-running drum beat with mixed results. But in the age of the event app, there's a case to be made for that actually happening—with all the perks that come with such a strategy.
Giving away product is an essential way of doing business. But associations should also consider moving prices in the other direction.
More of your attendees are using image-centric social tools like Instagram and Snapchat. Some ideas for what your association can do to make your convention more shareable in the world of social.
Take a look at how a handful of associations are trying to better tell their stories. Sometimes it involves a name change, sometimes a refreshed look and feel, and sometimes it may involve adding a new feature or resource.
At the Society of Cable Telecommunications Engineers, a group-membership plan is attracting deeper engagement with the industry's higher-ups and boosting SCTE's membership and training revenue along the way.
The National Kitchen and Bath Association needed to change its governance structure without alienating its leadership.
If you think there’s nothing to learn about conventions from a bunch of small, yellow creatures, you’re wrong. Some takeaways from the newly released Despicable Me spinoff.
No, really, please tell me more than just a number. What does it mean to have 10,000 or 100,000 members? How does that number mean progress toward your association's mission?
For about an hour last week, it seemed like we were facing the second coming of the Y2K bug, when three large computer platforms broke down within hours of one another, for reasons having nothing to do with security breaches. The situation highlights a basic problem at the enterprise level: Systems don't age well and are poorly maintained.