Tag
Marketing
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Don’t Over-Promote Your Brand
In-your-face promotion can create brand awareness, but too much promotion can lead to a marketing fail. Instead, keep…
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Marketing / CommunicationsArticleOver 5 years old
Calls to Action: Don’t Beat Around the Bush
Why your organization should focus on detailed language in its calls to action. Also: How to keep the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Email Marketing 101
Before you push the send button, consider whether your email is relevant to the receiver. Also: Don’t run…
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FundraisingArticleOver 5 years old
Cause Marketing: Time to Try a Corporate Partner?
Associations that need to raise funds but lack the marketing budget of organizations such as the Leukemia and…
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Marketing / CommunicationsArticleOver 5 years old
My Workspace: Christina Garneski’s Aloha Spirit
How Christina Garneski’s good turn came back to her in a bottle.
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Marketing / CommunicationsArticleOver 5 years old
Is Facebook Fading? What Could Be Next on the Social Media Horizon?
Although the social media behemoth is probably not receding into the internet abyss any time soon, its popularity…
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Marketing / CommunicationsArticleOver 5 years old
Twinkies: Don’t Underestimate the Power of Nostalgia
What Twinkies can teach us about the value of emotion. Also: When Google Reader shuts down July 1, will…
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Marketing / CommunicationsArticleOver 5 years old
Why Instagram Can’t Be Ignored: An Essential Tool for Marketers
Late last year, it seemed like the mobile-first social network might lose steam over a privacy controversy. Instead,…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Embrace Your Failures
Millionaires don’t just achieve success overnight. Success means taking a risk, and if you fail, get up and…
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Marketing / CommunicationsArticleOver 5 years old
Many Nonprofits Value Video, But Struggle With Analytics
A recent survey finds that while most nonprofits consider video valuable, few know how to track results from…
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Marketing / CommunicationsArticleOver 5 years old
“While We’re Young”: Golf Association’s Message to Putters
In a series of fun new videos designed to get golfers to play faster, the United States Golf…
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Marketing / CommunicationsArticleOver 5 years old
Marketing, Membership & Communications: Where Tech Comes in
Complicated and at times technical issues were common themes during last week’s ASAE’s 2013 Marketing, Membership & Communications…
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Marketing / CommunicationsArticleOver 5 years old
Your Association’s Rebranding: Handle With Care
How not to change your association’s brand and mission. Also: Don’t let these factors hinder your creativity.
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Marketing / CommunicationsArticleOver 5 years old
Study: Association Content Is Most Trusted Among Buyers
Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Hip Hop Creates Fresh Content
Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. Also: Kick…
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Marketing / CommunicationsArticleOver 5 years old
Celebrate Your Success with Commemorative Collages
Innovation is on the rise at this year’s MM&C. One company is using 3-D art to change the…
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Marketing / CommunicationsArticleOver 5 years old
Rohit Bhargava: The Power of Likeability
It's not enough to just be good at what you do. Modern brands must be human, trustworthy, and…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Theater Owners Push for Shorter Movie Trailers
Do lengthy previews deter you from going to the movies? The National Association of Theater Owners thinks so…
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: Keep Up With Mobile Members
How to keep pace with mobile members through networking, streaming and content publishing.
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Marketing / CommunicationsArticleOver 5 years old
Penguin Book Truck: Not Your Regular Conference Booth
Penguin’s bookstores on wheels will roll into this week’s Book Expo America. Also: How your association can use…
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Marketing / CommunicationsArticleOver 5 years old
Sure, Expand Your Audience. But Don’t Forget Your Base
Don’t throw out a new audience just because a new one is important to your long-term strategic goals.…
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Marketing / CommunicationsArticleOver 5 years old
Daily Deals: Restaurant Group Provides Best Practices
Daily deals can be hit-or-miss marketing tactics for the restaurant industry. To help its members get the most…
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Marketing / CommunicationsArticleOver 5 years old
Gamification Marketers: New Study Offers Hope for Success
Gamification may not be a fad after all. Marketers just need to retool their strategy if they want…
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Marketing / CommunicationsArticleOver 5 years old
Get More Email Responses: Make People Hit the Reply Button
Are your business emails falling on deaf ears? Fortunately, we have some ideas to help you get more…
