Tag
rebranding
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Marketing / CommunicationsArticleOver 5 years old
Commercial Spaceflight Federation Rebrands to Attract Public
Seeing an opportunity to draw the interest of the public rather than the "aerospace echo chamber," the Commercial…
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Marketing / CommunicationsArticleOver 5 years old
8 Design Basics for Nondesigners
If you’re a part of a small communications team—or you are the communications team—then at some point you…
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Marketing / CommunicationsArticleOver 5 years old
Retail Environment Association’s New One-Word Brand
A retail environment association introduced a new brand and focus that’s going to make you want to “Shop!”—and…
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Marketing / CommunicationsArticleOver 5 years old
Association Group’s Rebrand: Call Us “Associations North”
The Midwest Society of Association Executives' recent name change, which evokes the three-state area that the association represents,…
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Marketing / CommunicationsArticleOver 5 years old
CEO to CEO: Looking Beyond the Corner Office
What role would you consider taking on in an association after you finish serving as CEO? I would…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Instagram Debuts a New Look
Instagram's new logo got an instant reaction. Plus: Google launches a new mobile keyboard for iPhone users.
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: ‘Modern Family’ Gets an Association Friend
Phil Dunphy of Modern Family becomes one association's ideal pitchman. Plus: Google makes it easier for event attendees…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Michael Cummings
Michael Cummings Principal, Deco by Tate/Cummings New York City Michael Cummings first discovered marketing in high school when…
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Marketing / CommunicationsArticleOver 5 years old
How an American Beer Hit a German Tradeshow
Proving its global reach, the Chamber of Commerce of Charlotte, North Carolina, is participating in a massive tradeshow…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Trademarked Hashtags Are #Trending
Organizations are embracing social media with trademarked hashtags. Plus: how to boost decision-making at your next meeting.
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Marketing / CommunicationsArticleOver 5 years old
CEO to CEO: After Leadership, What’s Next?
What role would you consider taking on in an association after you finish serving as CEO?
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Michael Cummings
The principal of Deco by Tate/Cummings is a marketing pro who's been around the block. And it all…
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Marketing / CommunicationsArticleOver 5 years old
Snack Food Association Expands Base With Rebranding
It won't be called the Snack Food Association anymore. The group, once named for potato chips, is undertaking its…
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Marketing / CommunicationsArticleOver 5 years old
Society of Women Engineers Help Members Embrace Change
When it came time to update its logo, the Society of Women Engineers turned to its history to…
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Organizational StrategyArticleOver 5 years old
Nursing Association Launches Umbrella Group
The American Nurses Association announced a new umbrella organization to coordinate its work with its certification and philanthropic…
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Marketing / CommunicationsArticleOver 5 years old
Side Projects: How to Turn Benefits Into Marketing Magic
What if, instead of putting benefits behind the paywall of membership, associations put some of them out on…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Avocado Group Targets Second Super Bowl Success
An avocado trade group is returning to the Super Bowl with its second ad and a bolder vision.…
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Marketing / CommunicationsArticleOver 5 years old
Muscular Dystrophy Association Unveils New Brand
To engage a new generation of supporters in its work to fight muscular dystrophy, ALS, and related life-threatening…
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Marketing / CommunicationsArticleOver 5 years old
Dealers Association Rebrands to Boost Advocacy
The National Automobile Dealers Association just finished a branding overhaul to refocus the group on its core purpose:…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Named ISIS Begins Rebranding Process
The International Species Information System, a nonprofit providing software to zoos and aquariums, is changing its name—and it’s…
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Marketing / CommunicationsArticleOver 5 years old
Got Milk? Marketing by Association
Lauded as one of the most beloved and successful marketing campaigns ever, Got Milk? was born of desperation.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Authenticity: How Authentic Are You?
The challenge that associations face in building their audiences on social media is one of authenticity: Beat people…
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Organizational StrategyArticleOver 5 years old
After 100 Years, an Association Enters a New Phase
Milestone birthdays can evoke a sense of jubilation. They may also highlight the need for change. The latter…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: What’s In a Name?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: A…
