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Money & Business by Jul 20, 2016

Advertisers Group: Here's Our Strategy to Boost Transparency

Money & Business by Jul 20, 2016

In a set of recommendations that follow up on a report critical of the lack of transparency in the ad world, the Association of National Advertisers outlined specific steps that should be taken to mend flawed relationships with industry stakeholders—including recommended contract guidelines. The ANA guidelines have a competing group that represents ad agencies looking for some common ground.

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