Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching.
With the Consumer Financial Protection Bureau looking to expand the information it releases to the public about consumer complaints, the Financial Services Roundtable is concerned that the regulatory body is giving citizens a place to gripe to without letting the industry do the same.
With businesses seeking to get more out of their ad buys, two Australian ad groups on both sides of the industry are joining forces. The goal: to better define "premium content."
The theme park chain, which has faced serious knocks to its reputation (and a drop in its stock price) due in part to a popular documentary, hopes that a new park design will help assure the public that it's keeping the orcas safe. Backing the effort are representatives from a number of associations.
The Space Data Association becomes the first private-sector nonsatellite operator to collaborate with the United States Strategic Command on its data-sharing program.
The bar is relatively low for becoming a professional miniature golfer, admittedly, but it's a sport that still drives big crowds and big stars from halfway around the world. And the U.S. ProMiniGolf Association helps keep things moving in America.
Hundreds of professional truck drivers showed off their driving skills during the National Truck Driving Championships last week. Hosted in part by the American Trucking Association, the competition serves as a platform to promote safe driving.
How an old-school object made a comeback with the public, even though the nature of its popularity had changed. Also: An experimental Twitter feature brings grumbles from power users.
How one startup turned user suggestions into a way to fund breaking news coverage. Also: event-specific terminology you should learn if you don't already know it.
In the wake of a reinstated lawsuit and a judge's suggestion that a ban might limit the free-speech rights of government relations officials, the Obama administration will allow registered lobbyists once again to serve on federal advisory boards—if they're representing a client.