Editor’s Note: Associations Now, Reinvented
Editor-in-Chief Julie Shoop on the launch of a new magazine.
I’ve never been one to open things up and look closely at the guts, the stuff that really makes a car engine or a computer or—heaven help me in my high school biology lab—an earthworm work. But as an editorial nerd, I’m happy to diagram a sentence for you or tell you what’s missing in an almost-perfect lead paragraph.
The editorial nerd in me had a chance to go big as the Associations Now team reinvented the magazine over the past several months. We kept the stuff that has always made AN work: the thought leadership and practical content on association management. We added a new emphasis on the people who make up the rich association community—check out the new “A List” section—and we’ve made the magazine easier to navigate with standalone sections on leadership, money and business, technology, membership, and meetings.
Even more than before, Associations Now will look at the industry through a business lens, examining how external trends and changing member demands will challenge association leaders to adapt their business models. Cases in point: In our cover package on executives of the future, you’ll meet three who are meeting those challenges head-on.
Finally, the new Associations Now is everywhere you need it to be—online at associationsnow.com, in a daily e-newsletter delivering top news headlines, and in an engaging iPad app.
Welcome to the new Now. Open it up, look closely, and tell us how it works for you.