Technology

Social Media Roundup: The Rising Value of LinkedIn

Could LinkedIn replace Twitter as the social media broadcasting platform of choice for business? Some quick thoughts from the world of social.

Could a lost connection be the best thing that ever happened to LinkedIn?

In an effort to gain control over the spread of their content, Twitter recently started clamping down on competing social networks that that pulled heavily from their API (Application Programming interface). The first target? LinkedIn, the rapidly-rising professional social network that had used Twitter’s posts to populate its own news feeds.

Feeds are now full of relevant engaging posts because LinkedIn users post stuff they think will be relevant to their audience.

But maybe this was a good thing.

An opportunity, created

Writing for VentureBeat, guest blogger Cameron Yuill, the CEO and founder of AdGent Digital, argues that, by Twitter effectively blocking LinkedIn from importing tweets onto their platform, it created an opportunity for LinkedIn to woo users over in their direction — so, rather than posting on Twitter, they reach their business peers on LinkedIn’s news feed.

Instead of stifling LinkedIn, Yuill argues, “Feeds are now full of relevant engaging posts because LinkedIn users post stuff they think will be relevant to their audience – that is the personal connections they have as a result of belonging to an industry.” In fact, Yuill argues he was inspired to write his piece after seeing a business post that had many more LinkedIn shares than Twitter shares.

Dangers to watch out for

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

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