Lobbying is one of the more difficult optics issues Washington, DC-based associations face. In the media and popular culture, it often gets a negative rep, but is the public perception of lobbying a fair one? That and more in today’s Social Media Roundup:

Lobbying’s Broad Brush

New blog post: What CBS Sunday Morning got wrong about lobbying http://t.co/5mf12sDm #assnchat

— Stefanie Reeves, FASAE, CAE (@sjreeves) October 10, 2012

An incorrect portrayal? The American Psychological Association’s Stefanie Reeves, MA, CAE, finds fault with a recent CBS Sunday Morning piece on lobbying, which she says misrepresents the profession. “Now, are there shady lobbyists? Absolutely. I’ve seen them in action,” she writes. “However, the profession has been painted with this broad brush as if every lobbyist is part of some evil plot.”

Tweet Your Chat

5 Tips for Holding a Twitter Chat that Doesn't Suck by @WashULaw http://t.co/qIOG28Yu <@kikilitalien does A+ job w #assnchat>

— Deirdre Reid, CAE (@DeirdreReid) October 10, 2012

Run a Twitter chat? Don’t forget about the structure, according to Washington University Law’s Melissa Woodson. The structure, she writes on Spin Sucks, is the most important thing: “Will you let it flow organically? Or will you format it with specific questions every 10 minutes? Typically, the best chats have a finite time frame—30 minutes to an hour—and are built around a series of questions.” (ht @deirdrereid)

What cool stuff have you seen online today? Shoot us a tweet.

(TMG archive photo)