Leadership

Social Media Roundup: Innovate in Small Ways

Why the bold stroke isn't always the way to go. Also: A pitch for taking your association's voting online.

Small brushstrokes, at times, can yield better results than big, broad ones.

We may move aggressively when making big changes, but a softer approach might be better. We like being forceful because it stands out, but is it the right way to go?

That and more in today’s Social Media Roundup:

Reinvent the Wheel … Slowly

The value of the interval: In the Wall Street Journal, Holly Finn makes a pitch for innovation at a slower pace: “Our benchmark for success is big, brazen moments,” she writes. “But it’s impossible to revolt, or draw pistols, forever; you can, however, keep improving. We’re a teenage country heading into our more grown-up years. Change, now, will come slower but steadier, and with less shouting.” How do you pull in the reins on your big projects? (ht @jmcnichol)

Take it Online

Online voting’s benefits: While I pointed out a situation in my blog post regarding the election and online voting under poor circumstances, when it’s done right, it can be effective for your association, as Avectra’s Lyn Slater notes. “Once you have the kind of security and cross-checks that a top-notch technology company provides, online voting can reap a huge savings for an association of any size,” Slater writes. “From reduced man hours to no paper, printing, and mailing costs, it’s a huge boost for your bottom line. And, the beneficial environmental impact of thousands of associations across the country ditching their printed paper balloting for ever … is a wonderful thing.” (ht @peggyhoffman)

How has your online voting process gone? Let us know in the comments.

(TMG archive photo)

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

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