ASAE, IAEE to Join Co-Location Trend

The International Association of Exhibitions and Events will hold its midyear meeting during the same week as the 2013 ASAE Annual Meeting & Exposition. And they're not alone, either.

With all the recent talk about co-location of meetings, it only makes sense that ASAE would jump on board, right?

That’s why the association is co-locating with the International Association of Exhibitions and Events’ Midyear Meeting during the 2013 ASAE Annual Meeting & Exposition in Atlanta. The events overlap on Monday, August 5, and Tuesday, August 6, 2013.

The content that ASAE provides is what the other organization tries to provide its members, so why reinvent the wheel?

“This partnership makes sense,” ASAE president & CEO John H. Graham IV, CAE, said in a statement. “Both ASAE and IAEE seek to grow our key meetings, and our audiences can greatly benefit from both perspectives. The dialogue will undoubtedly open new doors for doing business together and creating long-lasting partnerships.”

According to Amy Ledoux, CMP, CAE, ASAE’s senior vice president for meetings, expositions, and events, the right co-location partnership is a win-win all around.

“Organizations today need to work smarter by looking for synergies,” she said. “The content that ASAE provides is what the other organizations provide to their members, so why reinvent the wheel? Their attendees can not only learn and network, but also have the opportunity to explore products, venues, and services on our exhibit floor, which provides value to our exhibitors.”

Also jumping on board: Architects

ASAE’s Annual Meeting will also gain extra attendence and exhibit-hall foot traffic another way: The American Institute of Architects will also co-locate that week, with state-level AIA executives taking part in ASAE’s conference.

The architectural group will have its attendees participating fully in ASAE’s Annual Meeting activities. ASAE will provide a meeting space at the conference facility for AIA to conduct programming elements specific to its members that do not compete with ASAE programming. A block of hotel rooms for AIA attendees is also being reserved within ASAE’s room block.

Could the co-location deals go further? Possibly. Ledoux says that ASAE is exploring similar opportunities for the conference.

How have your co-location endeavors gone in the past? Let us know in the comments.

(Brand X Pictures/Thinkstock)

Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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