You might be gearing up for New Year’s Eve with a slew of resolutions—eat better, exercise more, stop spending so much on foamy lattes—but what about your career health? The end of the year is the perfect time for a self-evaluation to make sure you have a plan for improvement in 2013.

That and more in today’s Lunchtime Links:

Push for more: New Year’s resolutions don’t have to end with a promise to lose those extra few pounds. It’s the optimal time to give your career an extra boost. U.S. News & World Report has tips on how to conduct a self-evaluation, starting with celebrating your victories and then moving to the tough stuff, like admitting what truly didn’t work out for you and then setting concrete and achievable goals for 2013. What were you most proud of in 2013? Least?

Victory lap: It takes a good idea to make a lasting impact. It takes a great idea to last 175 years, which is what household name Procter & Gamble celebrated last month. Associations can learn from P&G’s successes, which Steve Drake details in a recent blog post. His advice? Innovate (always!), get rid of what’s not working and focus on what is, and embrace and evolve throughout times of distress, such as when you have a dwindling budget. For example, P&G recently created a new executive position dedicated to productivity and the P&G hierararchy. What have you learned from big-name brands?

Defining a disorder: The American Psychiatric Association (APA) is making a lot of news with its fifth edition of the Diagnostic and Statistical Manual of Mental Disorders. Last week, we learned that the bible of the mental health profession would no longer include Asperger’s disorder. Now comes word that the DSM-5 will list “hoarding” as a separate disorder, rather than a symptom of obsessive-compulsive disorder. The new definition of “hoarding disorder” will focus solely on its effects (“persistent difficulty discarding or parting with possessions, regardless of their actual value”), which the APA hopes will help improve access to treatment. The new definition, taking effect this spring, will “shape to what degree insurance companies will cover a treatment.” How much impact do you think the APA’s decision will have on people with this disorder?

Competitive edge: As the saying goes: Keep your friends close and your enemies closer. In social media, that advice couldn’t be truer. But how, exactly, do you see what your enemies, er, “friendly competitors” are doing on social media? That’s where this in-depth but worth reading (again and again) blog post from Hubspot comes in. In the latest post, “How to Stalk Your Competitors in Social Media (So You Can Crush Them),” Jon Mehlman says standing out is imperative to winning the social media game (90 percent of U.S. marketers claim that they are using social media as part of their marketing strategy this year). He details the notes you want to take (number of followers, what platforms to check out, what kind of content they have) plus gives several noteworthy examples (Dunkin Donuts versus Starbucks) so you can know if you’re doing it right. Have you checked out your competitors’ social media strategy? What have you changed in your strategy as a result?

What are you reading over lunch? Let us know in the comments.

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