Why less is more when using social media effectively. Plus: How to deal with the big bosses.
Because there is so much much frenzy and distraction on social media, I think it makes sense for nonprofits to really narrow and focus in on just a few topics they want to be known for.
Social Cues: Is your association using social media effectively? Blogger Kivi Leroux Miller recently did an interview on some best practices, including using a “less is more” approach when it comes to social media. “[B]ecause there is so much much frenzy and distraction on social media, I think it makes sense for nonprofits to really narrow and focus in on just a few topics they want to be known for,” she writes. The podcast is just under 15 minutes long and worth a listen for those looking to enhance their social media strategy.
Rule Breakers: Rules are made to broken, as the saying goes. But does the same go for your members? David Patt, CAE, of Association Executive Management has some tips on what to do when members don’t follow your rules, like insisting on early-bird tickets when the deadline has passed or trying to extend their membership—without paying up. The situations it details may sound familiar. How have you dealt with an unruly member?
App Attack: How creative can you get in six seconds? That’s the new challenge from Vine, the brand-new iOS app designed to work directly with Twitter. Users simply press the record button on their iPhone or iPad, and the app automatically uploads the video to Twitter in a six-second looping clip. Twitter acquired Vine last year, and the app will be a part of the Twitter service (though it has its own app). Also on the tech wave: Facebook just launched a conversion measurement system to help advertisers understand their ROI and ultimately to reduce costs. Are you going to try out the new services?
Horrible Bosses: Ever had a boss who was, shall we say, less than ideal? Laura Otten, Ph.D., at the Nonprofit University Blog details some findings from Rosanne Badowski, who has been an executive assistant for more than 14 years and co-authored the book Managing Up: How to Forge an Effective Relationship With Those Above You. She talks about how to take on more responsibilities without direction and how it can benefit both your organization and your career if done correctly. But would “managing up” be necessary if the boss could do his or her job in its entirety? That’s up to you to decide.
What are you reading over lunch? Let us know in the comments.