How can your association fully embrace new intraoffice communication tools? It must be willing to change.

That and more in today’s Social Media Roundup:

The Key To Social SUCCESS

Social business demands culture change by @maddiegrant http://t.co/JQ55IpW1 via @socialfish #nfp #csae #assnchat

— CSAE Ottawa-Gatineau Network (@ogcsae) January 22, 2013

In business, social media has become key for communications. However, most businesses have trouble recognizing the true success story that comes from implementing a social business infrastructure: It’s not just about the tools, it’s about the culture. “Most organizations today are simply not compatible with the way a social business really works—but culture change takes time,” SocialFish‘s Maddie Grant explains. Grant believes social business only works if the company culture is willing to accept the change. In her blog post, she lists some of the elements that leverage this type of shift in the work environment. (ht ogcsae)

Word of Mouth

RT @mmcallen: Interesting story of how Eventbrite got started http://t.co/tK6W7iy6 #eventprofs #mpi

— Michael Heipel (@michaelheipel) January 22, 2013

What’s the secret to getting people to your event? EventBrite’s VP of Marketing Tamara Mendelshon swears it’s all about the nudge you get from social media these days. “There is that really important credibility that comes from a recommendation, right? If my friend recommends an event or if I know my friend’s going to an event or if I know a colleague of mine is going… that credibility really enhances or influences my decision to purchase a ticket as well,” Mendelshon said during the interview. Mendelshon told Mike McCallen, cofounder of Grass Shack Events & Media, about her company’s start during a recent episode of Meetings Podcast. (ht @michaelheipel)

What are you tweeting about today? Let us know the comments.