Email Newsletter Report Card Meant To Inspire Creativity
An email-based ad agency, LaunchBit, has a new program to help ensure your association's emails are at the head of the class.
In an age where data is power, the more you know about your audience, the better.
For example, email-focused startup, LaunchBit, goes into the data nitty-gritty and delivers demographics. Its newest service, an email newsletter report card, puts things into a user-friendly perspective so you don’t miss out on a great opportunity for communicating with members.
What LaunchBit does is personalize the ads sent in email newsletters by audience. Similar to Google AdWords, LaunchBit can identify your audience demographics based on the content and then implement a cost-per-click fee for advertisers. Its purpose: Make the email-campaign ad space more valuable and attractive to advertisers. MailChimp, which has integrated LaunchBit into its own service, has described it as a win-win for publishers and advertisers.
And now that LaunchBit has gained an audience for its product, it’s taking things a step forward with its new report card service. Not only does this service give your newsletter a grade, but it also offers tips for improvement when it comes to open rate, spam complaints, subscriptions, and click-through rate. The report, which is delivered in the form of an infographic, is easy to read and includes subscriber and newsletter content details, as well as a comparison to the average newsletter.
“One of the tricky things about reading analytics from within an email service provider is that often you don’t know whether your numbers are good or bad,” LaunchBit cofounder Elizabeth Yin told TechCrunch. “No email service provider gives you a grade or a ranking.”
But the team at LaunchBit is trying to implement one message:Your newsletter can only perform as well as the content and context you deliver.
“My colleagues and I basically challenge all startups and anyone who’s sending mass emails to make their emails more interesting and cut back on the clutter,” Yin explained to tech.co.
Does your newsletter deliver resourceful, quality content in a creative space? Tell us about it below.