How much social media is implemented in your communications strategy? Do you know who you’re talking to and how to reach them?

Ideas on how to deliver appropriate content for your audience, and more, in today’s Lunchtime Links:

The reality of thought leadership: How your audience consumes content should dictate the effort you put into your social media presence. In his blog post, “Does Thought Leadership Need Social Media?,” consultant Jeff Bullas suggests you can’t be an effective thought leader if you’re not delivering the message the right way. “Thought leadership is no ordinary content but rather content that sets one brand apart from the competition and, in the process, leverages a phenomenal platform for trust and engagement,” Bullas writes. “In some cases, really brilliant thought leadership shifts paradigms of an entire industry.” How are your delivering content to your audience?

Transform how you work: Maynard Webb, founder of Webb Investment Network, has had quite the career in the tech industry. He was COO at eBay, CIO at IBM, and senior VP and CIO at Gateway. Currently chairman of the board at LiveOps and a board member at Yahoo! and Salesforce, Webb has seen the tech industry dramatically change, and those shifts inspired his first book. Rebooting Work: Transform How You Work in the Age of Entrepreneurship gives readers the tools to build a successful career in the new age of entrepreneurship. His interview with TechCrunch offers essential ideas about transforming the way you work and becoming independent in your career.

Take action: A good leader inspires followers to innovate and create. A great leader makes sure thought leads to action, that what is being said aligns with what is being accomplished. In the words of Daniel Newman, cofounder and CEO of EOS and EC3, don’t let your organization become a cultural wasteland. In his latest blog post, Newman tells leaders how to “walk the talk.”

What cool things are you reading today? Share your links in the comment section below.

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