What do your employees need to be more efficient in the workplace? If you can’t answer that, it’s time you learn.

The most straightforward way to lead, and more, in today’s Social Media Roundup:

Toss The Book

World’s Simplest Leadership Secret http://t.co/Fn6ZXqLFr7

— Plexus Consulting (@PlexusforAssns) February 25, 2013

I bet you have at least one leadership book on your shelf. It’s time to put the book away and listen to your employees. You can’t lead effectively if you don’t know what they need from you. Virgil Carter, senior advisor at Plexus Consulting Group, recommends that you manage each employee as an individual. “Because individuals differ from one another, what works with one individual may not work with someone else.” How are you guiding your employees? (ht @PlexusforAssns)

Managing Inquiries

Event Content Marketing: Thinking Through Customer Inquiries http://t.co/mvTzJZG8M9 #events #eventprofs

— Kate Matthews 🌹 (@TechTravelAgent) February 25, 2013

How do you respond to customer inquiries? Donna Kastner, director of education and engagement at Velvet Chainsaw Consulting, thinks customer service is a valuable force within your content marketing plan. In her latest blog post in the Cvent blog, Kastner shares a story of getting a disappointing response to a content-related inquiry. Her suggestion for tackling inquiries: “If you go fishing in the content marketing ocean and you get a bite, don’t blow it in the inquiry stage. Even for instances where the prospect may not be a fit, be timely, professional, and helpful in your follow-up,” she writes. (ht @TechTravelAgent)

What cool links have you been sharing today? Let us know in the comments below.