What is your definition of innovation?

Taking apart a process, system, or experience and creating a more ideal version that better serves a larger audience.

What innovator has inspired you the most?

The ability of Martha Stewart to take a small Connecticut catering company and create a multimedia empire is pretty fantastic. That example of leveraging content to fuel books, periodicals, product development, licensing deals—it informed a lot of my thinking on how to build education and sponsorship programs with deeper ROI.

What’s your most memorable “a-ha” moment?

When we liberated ourselves from a zillion data fields and really focused on what information we needed and used for members of the AWM community.