Lunchtime Links: Ambush Marketing and March Madness

Big events mean big opportunities for communication. What can your association learn from March Madness marketing strategies? Also: Take some time to meditate today. It helps your productivity.

March Madness brings great things to the table: beer, wings, and endless hours of basketball. But for marketers, it’s another opportunity to connect with consumers.

Can you discover tactics to use these events to build awareness, generate new members, reward current members?

How they manage to reach consumers, and more, in today’s Lunchtime Links:

Ambush Marketing: Marketing is a big player during big sports events. In fact, marketers offer an array of ideas for all organizations to look for during events. One of the latest is ambush marketing, which allows marketers to reach their target audience at a lower cost, without requiring paying for an official sponsorship and breaking the bank. If your association was planning this move, Steve Drake, president of SCD Group, offers some questions to ask yourself. “Does ambush marketing represent a strategic marketing opportunity for your marketing? What major events are ‘magnets’ for your members or prospects? Can you discover tactics to use these events to build awareness, generate new members, reward current members?”

Papal Meditation: Do you take some time out of your day to meditate? Take a few minutes today (and every day) to think about your day and how you can improve it or even congratulate yourself for doing a good job. “Though it does help when you have company-wide yoga or hourly exercise breaks, the person responsible for your state of mind is you,” Fast Company leadership writer Drake Baer writes. What techniques do you use to unwind and clear your mind during work hours?

Legal Language: When it comes to fundraising, state-by-state solicitation disclosures may vary. Truth is, the language may seem like jargon. Kivi Leroux Miller, nonprofit consultant, believes the problem lies in the wording, but may be complemented by the thank you letter. “All that regulatory language has a way of interfering with the positive feelings you are sharing in a well-written thank you letter. Your thank you letter should be primarily to the inner angel, rather than the inner bookkeeper,” she explains. As Miller asks, how does your nonprofit include the legal bit without ruining the intended message?

What’s on your reading list today? Let us know in your comments below.


Anita Ferrer

By Anita Ferrer

Anita Ferrer is a contributor to Associations Now. MORE

Got an article tip for us? Contact us and let us know!