Social Media Roundup: Build Up Your Members’ Skills

A recent study shows that professional development and relationship-building—two things associations excel at—are exactly what workers are looking for. Also: some tips and tools for pulling off social media campaigns.

Your members want networking opportunities, classes, and programs to help them improve and rise in their industry. Sound like something you can offer?

How your association can assist with professional development, and more, in today’s Social Media Roundup:

You got skills

Want to help your members reach their goals? Of course you do. A survey shows most U.S. professionals’ top goals for 2013 include learning a new skill and building more professional relationships. As Christina Smith, director of content and client marketing at, points out, your association can give your members a helping hand. It might mean taking time to organize and promote your offerings, but your members will thank you. How does your association help its members reach their professional goals? (ht @yourmembership)

On The Campaign Trail

Social media campaigns aren’t just a trend. In marketing, these are the most engaging ways to reach your community, not to mention often the cheapest. However, for these campaigns to be successful, they need attention. “Creating a social media campaign is not a one-time event. You need a social media management team to manage and monitor the social media campaigns,” Jessica Davis, content strategy specialist with Godot Media, writes on SocialFish. Constant content updates and engagement on several different platforms demand that kind of hands-on work. Get more tips and tools, and see examples of some campaigns that really stand out. (ht @CSAEBC)

What are you sharing today? Let us know in the comments.


Anita Ferrer

By Anita Ferrer

Anita Ferrer is a contributor to Associations Now. MORE

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