Social Media Roundup: Facebook’s New Mobile-Inspired Look

The social network will change its design starting Thursday, making the site more mobile-friendly. Also: what your association can learn about a hit TV show's use of social media.

As expected, Facebook is changing its look. Again. Sound like a broken record?

Everything you need to know about Facebook’s new functionalities, and more, in today’s Social Media Roundup:

The Responsive Facebook

Thursday marks the first time since the Timeline overhaul in late 2011 that Facebook is making a change to its core service. The new design creates consistency across devices, and it has multiple feeds so users can organize what they want to see. Also, the new Facebook is a lot more visually enticing, with bigger images, more white space, and in-site viewing of videos. “Understanding that more users are accessing Facebook from mobile than ever, Facebook is focused on making the overall experience more consistent, regardless of platform,” Christina Warren writes at Mashable. (ht @ashleyhsullivan)

Where’s Your Audience?

They say the mountain does not go to Mohammed, which is why ABC took it upon itself to take the conversation about its hit show Scandal to where its audience is: Twitter. Scandal has prompted 1.8 million tweets during the second season so far, according to ABC. It now hosts weekly live-tweeting chats during each episode. According to Association Advocacy Chick, ABC has created an experience for the Scandal viewers that makes them come back for more each week at the same time, drawing in live viewers and ratings. Is there an idea you can borrow here? (ht @deirdrereid)

What cool things are you sharing today? Let us know in the comments.


Anita Ferrer

By Anita Ferrer

Anita Ferrer is a contributor to Associations Now. MORE

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