Social Media Roundup: Pinterest Launches Web Analytics
After ranking as one of the top social platforms, Pinterest finally rolls out its own analytics capability for businesses. Also: Being social is important, but don't forget to be kind.
Pinterest has grown a lot in a year, but that growth was a challenge to track. The company has heard your cries for analytics, and thanks to a new first-party app, you can now track how much influence your pins have.
That, and more, in today’s Social Media Roundup:
No more using third-party apps for Pinterest analytics, folks. After rolling out business pages, Pinterest now offers analytics to users. “If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest,” it reported on its blog. A recent Pew Research Center revealed that people are pinning as often as they tweet. This is a huge and rapid surge for Pinterest, which stands alongside Twitter and Facebook as the top social networks, but lacked analytics tools marketers crave. Well, it looks like the social network site is growing into its users’ needs. (ht @iseshq)
Social media offers a platform for communicating with others in your community, but it also gives you the chance to help them be active voices in your industry. Jenise Fryatt, the social media manager for The Conference Publishers, believes the secret to social media marketing is to be kind. “Kindness and consideration for others oil social interactions. But, particularly online where social cues are limited and recommendations are extremely powerful, a little kindness goes a long way,” she writes. (ht @jstonemeetings)
What cool links have you been sharing today? Let us know in the comments.