Leadership

Social Media Roundup: Is Your Communications Strategy Working?

By /
Apr 18, 2013

If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Also: how timing factors into strategic planning.

Are you up-to-date with your communications strategy? It may be time to double-check your plan to get optimized results.

That, and more, in today’s Social Media Roundup:

Stay alert

Technology moves at a breakneck pace. In an environment of constant change, do you understand how your social channels work and how each communication vehicle reaches your audience? Social media, responsive-design sites, and e-newsletters all work together to reach and engage your members. But some nonprofits aren’t up to speed. Here are some ways nonprofit websites “drop the ball” when it comes to engaging their community. How do you maintain your communication strategy to get the best results? (ht @KarenZapp)

Perfect timing

Timing is key in developing strategy. You need to know when to bring possible changes into the mix, when to delay a strategic plan, and when to carry on because the time is right for a shift in your organization. But don’t delay a plan too much. “In general, just about any plan is stale after about four to five years. No matter what field you are in, or what your staff or board turnover is, after a few years any plan needs a refresh. It’s just good organizational stewardship,” management consultant Meredith Low writes on her blog. How do you determine the right time to go forward with a new strategic plan?(ht @GreenfieldSrvcs)

What links have you been sharing today? Let us know in the comments.

Anita Ferrer

Anita Ferrer is a contributor to Associations Now. More »

Comments

Leave a Comment