Social Media Roundup: Lessons From Jeff Bezos’ Leadership Style
How Amazon's CEO puts his customers' needs before what Amazon shareholders want. Also: Is it time for conference planning to get a facelift?
What’s the best way to place your members needs at the top of your priority list? Let everyone else know that that’s how things are done at your organization.
That, and more, in today’s Social Media Roundup:
Who’s The Boss
Your association has plenty of people to please. But who has the most influence among the influencers? Amazon founder and CEO Jeff Bezos recently wrote a letter to the company’s shareholders, reminding them that customers come first. Joshua Brown of Business Insider describes the letter as “a fantastic piece of mission statement-craft,” noting, “Proactively delighting customers earns trust,which earns more business from those customers, even in new business arenas. Take a long-term view, and the interests of customers and shareholders align.” How do you keep your focus squarely on you members? (ht @AmithNagarajan)
To stay relevant in the event-planning field, you must constantly reinvent your conferences to align with industry changes. And change can happen quickly or gradually. “The pace of change is driven by external factors. It is not driven by strategic plans, visioning and goal-setting sessions, or sincere deliberations,” Jeff Hurt of Velvet Chainsaw Consulting writes in his blog. “We have no control over the outcomes. We do have control over how we respond to disruptive innovation and whether we adapt and adopt some of the newness around us.” What strategies do you have for reinventing your events? (ht @JeniseFryatt)
What links have you been sharing today? Let us know in the comments.
(photo by jurvetson/Flickr)