Membership

Social Media Roundup: Put Your Social Presence In Focus

By / May 10, 2013 (iStockphoto/Thinkstock)

Instead of keeping a presence on every social network, you should instead stick to what you’re best at. Also: If your organization is going through economic changes, make sure your CIO has a seat in the C-suite.

With all the buzz about social media, it’s easy to fall into the trap of wanting—and trying—to get your message out  using every available channel. But don’t be afraid to take a step back. It’s OK to be picky when it comes to your social output.

More in today’s Social Media Roundup:

Whittle Your Social Presence

Don’t try to juggle all of the social platforms out there. Instead, choose the right channels for your association’s message. You’ll be stronger for it, says Altimeter Group principal analyst Brian Solis, in a piece for Mashable. “Create the number of channels that meaningfully extend the focus of your business. Only create channels that enhance the brand message without diluting it. And make sure you have the capacity to keep all the channels relevant,” Solis explains in his roundup of best practices. If his insights intrigue you, check out what he said about big data at ASAE’s 2012 Technology Conference & Expo back in December. (ht @sliceworks)

Your CIO’s Input Matters

Even though many CIOs aren’t involved in executive-level decision making, they’re nonetheless essential to an organization’s efficiency. But the role of the CIO is changing as organizations go through economic transformations—and that’s a good thing. “Economic performance for organizations whose CIOs were part of the overall development of strategy outpaced that of other organizations by a scale of two to one as discovered in our Economist and HBR studies,” says Jim Stikeleather, the executive strategist of innovation for Dell Services, explaining how CIOs can be more involved in an organization’s decision-making. How much do you involve your association’s CIO in strategic decisions? (ht @ThadLurie)

What’s on your mind and in your social feed? Let us know in the comments.

Anita Ferrer

Anita Ferrer is a contributor to Associations Now. More »

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