Social Media Roundup: SEO Tricks to Improve Your Event’s Reach
Increase your event's web presence through your social and blogging activity, among other things. Also: how to identify the weak links on your board.
Companies, brands, and individuals work for years to build up their web presence. Social may get all the chatter, but don’t forget about search engine optimization (SEO).
That, and more, in today’s Social Media Roundup:
This is one of those times when SEO tricks matter. Sure, simple things like promoting your event hashtag drive traffic to your site. But that’s not the only thing that will place you at the top of search results. Building Blocks Social Media’s Elizabeth Glau says maintaining your blog with search engines in mind is a great place to start. “Write a blog post about every single question that a potential attendee might have, with the question as the title of the post, appearing in the page content and again as keywords and metadata. Your chances of appearing at the top of the search results go up when someone types that question into a search engine,” Glau told BizBash writer Alesandra Dubin. What SEO techniques do you use to enhance your event’s web presence? (ht @LBIAudioVideo)
The Weakest Link
Do you feel like some board members bring the rest of the board down? It’s possible that they aren’t pulling their weight or meshing well with the group. Some can be seen as “seat-warmers,” or they may stay neutral when disagreement arises, failing to contribute in decision-making moments. Jack Welch, founder of the Jack Welch Management Institute at Strayer University and a former General Electric CEO, believes there are five types of directors that just don’t deliver as board members. He classifies these types as dysfunctional board members: the do-nothing, the white flag, the cabalist, the meddler, and the pontificator. These classifications can even be seen in smaller teams, where some members just aren’t pulling their weight. How does your asssociation deal with volunteers or staff members who fit these descriptors? (ht @RebeccaLPage)
What links have you been sharing today? Let us know in the comments.