Social Media Roundup: Will Google Glass Affect the Event Experience?
Event industry experts think Google Glass could transform events into data-rich environments. Also: Give your events a longer life by producing great content.
Live Twitter updates. Floor maps. Real-time event updates. These are just some of the things event attendees can expect to see with wearable technology like Google Glass.
That, and more, in today’s Social Media Roundup:
Google Glass will have 'huge' impact on events, says industry http://t.co/4qVx9UAfJh #eventprofs #eventtech— John Federico is vaccinated and still wears a mask (@gadgetboy) May 7, 2013
Since Google Glass was announced, there’s been speculation on how it could transform the way we “see,” literally. It taps into a brand-new realm for technological objects that’s never been used before. That being said, different industries have been shunning or embracing it. Some in the event industry are eager to see it take shape. “The more pervasive and ‘invisible’ the technology becomes the more powerful the potential. This will further blur the physical and digital worlds and allow for even more socially connected experiences and events,” Mike Kunheim, head of digital experience at Jack Morton, told C&IT Magazine. What’s your take on this technology? (ht @gadgetboy)
Don’t Let Content Pass You By
8 Ways to Transform Events into Powerful Content Marketing contentmarketinginstitute.com/2013/05/transf… via @cmicontent #eventprofs— AIBTM 2013 (@AIBTMevent) May 7, 2013
Do you flesh out your events with content? Events and conferences provide great content far beyond your company blog. According to Mykel Nahorniak, the CEO of Localist, some of the company’s customers agree. A survey showed that professionals who use his site to create online event calendars want to capitalize on events as sources of content. For them, and all organizations out there, Nahorniak has this message: “Focus on transforming events into content to build your brand and drive engagement before, during, and after your events.” Check out Nahorniak’s other recommendations for creating powerful content marketing around events at the Content Marketing Institute. (ht @AIBTMevent)
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