Social Media Roundup: Make Your Conference Tablet-Friendly
More Americans than ever are using tablets, making it increasingly important that conferences become more friendly to the devices. Also: tips on how your association can make the most out of Twitter.
Did you happen to notice how many people were using tablets at the last conference you attended? That number is likely to grow and affect how conferences are designed in the future.
The details, and more, in today’s Social Media Roundup:
Tablets Are Your Friend
More attendees = more tablets. Donna Kastner of the blog Midcourse Corrections reviews a Pew Research report that found tablet ownership at 34 percent among Americans ages 18 and older. In May 2010, that figure was just 3 percent. Is your conference doing enough to cater to a surging number of attendees using these devices? Kastner offers tips on how to make your conference more tablet-friendly. (ht @deirdrereid)
Tweet Like a Pro
Be responsive and helpful on Twitter, writes Larissa Fair on the Avectra blog. Your tweeting members and other stakeholders expect a prompt response given the real-time engagement inherent in the social media network. But don’t just respond for the sake of responding; make sure you address the follower’s needs. Fair gives more worthwhile advice on how your association can better utilize Twitter. (ht @avectra)
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