A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. But that may be stepping on IT’s toes.

Could one help your association? More in today’s Social Media Roundup:

That’s “CDO” To You

https://twitter.com/rjohnston/status/361860133527105536

Hail to the digital chief. The breadth of C-level executive positions continues to grow as companies add such unconventional titles as chief inspiration officer (the less-common CIO) and chief brand officer (CBO). Add another one to the list: chief digital officer (CDO). Todd R. Weiss of Computerworld writes that the CDO is “charged with ensuring that companies’ massive stores of digital content are being used effectively to connect with customers and drive revenue growth.” How is it different from the chief information officer (the more-common CIO)? The distinction is murky, but the CIO, who typically manages a company’s information technology, is responsible for infrastructure and securing company data. The CDO, on the other hand, wants to get digital content out to the public. Sears, Starbucks, and Harvard University are among those that have hired CDOs, while a Gartner report forecasts that 25 percent of companies will have one by 2015. Is this the hot new title in tech or just a passing fad? (ht @rjohnston)

WRITE BETTER

How to Become a More Productive Writer by @ducttape http://t.co/tVY3j3Eq6n #assnchat #pcma

— Dave Lutz (@VelChain) July 29, 2013

The write stuff. You’ll need to write well for almost any job, but it’s particularly true at associations where getting your message out is a critical part of your mission. Want to write better? Become a better reader. That’s one of 10 writing tips offered by John Jantsch at Duct Tape Marketing. Reading blogs, magazines, and books can help you find your own voice and style. He also suggests using a timed approach: Write for 45 minutes, and then take a break and do something else. In that case, it’s time for me to take a walk.  (ht @VelChain)

What links are you sharing today? Let us know in the comments.

(iStockphoto/Thinkstock)