Facebook is introducing embeddable posts, the company announced this week, although the new feature will initially be available only to a select group of news organizations.

The social media company is partnering with CNN, Huffington Post, Mashable, People, and Bleacher Report, according to TechHive. Facebook has not said when embeddable posts will be available for all users.

The new system will provide bloggers or content creators with an embed code—similar to those used on Twitter and YouTube—that places individual posts directly into a website or blog.

Users will be able to share posts as long as they are public—which may limit the use of the feature in Facebook compared to other services. Why’s that? According to Mashable, 72 percent of users set some level of privacy on their Facebook posts. But with the company looking to push into the live events space, they may be hoping that a move like this encourages users to offer up more of their posts publicly. And for brands, the benefit is clear.

How might your association use embeddable Facebook posts? Let us know your take in the comments below.

(Facebook screenshot)