If your organization is trying to reach younger people, Facebook may not be the place to find them. Find out why they’re turning to other social networks.

The details, and more, in today’s Social Media Roundup:

Facebook Uncool

Facebook is losing teens lately, and this 13-year-old blogger (@RubyKarp) knows why. http://t.co/63e0W7e39B via @mashable #socialmedia

— Mukhtar M. Ibrahim (@mukhtaryare) August 12, 2013

Is Facebook losing teens? Yes, according to a teenage columnist at Mashable. In an article with the striking title “I’m 13 and None of My Friends Use Facebook,” middle-schooler Ruby Karp writes, “Facebook is losing teens lately, and I think I know why.” Among her reasons: Her parents (and her grandma, apparently) are on Facebook. That’s in line with a recent study from the Pew Research Center that found that older adults are increasingly using social media. Ruby is concerned that her mom may see pictures posted by her friends of her at a keg party or doing something else that could get her into trouble. So people her age are using next-gen social networks that presumably their parents haven’t discovered yet. What are they? Ruby mentions Instagram, Vine, and Snapchat. (ht @mukhtaryare)

Get Local

Ways Your Association Can Connect With Your Local Community http://t.co/pqyzpQrwuz

— MemberClicks (@MemberClicks) August 12, 2013

Support your community: Getting involved in your community can help your association drum up publicity and reinforce its good name. So how do you do it? Sarah Hill at MemberClicks has five suggestions. The first one: Do what you do best. Utilize your members’ interests and skill sets. For example, building and construction associations could help build houses for Habitat for Humanity. (ht @MemberClicks)

What links are you sharing today? Let us know in the comments.

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