Give Your Events an Energy Boost

Feel like you're hitting a wall at the end of the day at your events? Check out what this association did to encourage an energy boost.

After a full day of learning and networking, most attendees hit a wall and begin to feel overwhelmed and exhausted. To remedy that, the American Society for Training and Development (ASTD) developed Innogizer sessions at its International Conference and Exposition in 2005.

These innovative and experiential sessions, held during the day’s last session block, are designed to energize attendees and revitalize their ability to engage and learn. Attendees get up out of their seats and participate in a variety of activities, including dance, sculpting, drumming, cartooning, improv, and game playing.

For example, at the 2013 meeting, Grammy-nominated songwriter Billy Kirsch and bestselling author David Hutchens illustrated the power of storytelling and songwriting in their hands-on workshop. Attendees learned how to identify the stories at the core of their organizations, participated in an interactive musical team-building activity, and created a song about ASTD.

These sessions are so popular and in demand year after year that ASTD continues to add more to its conference program.


Samantha Whitehorne

By Samantha Whitehorne

Samantha Whitehorne is editor-in-chief of Associations Now. MORE

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