Twitter may seem gossipy and snarky—and it is, at times. But it has real value for associations and organizations looking to enhance their images. How to tweet smarter, and more, in today’s Social Media Roundup.

Tweet It Up

Love this | 10 Tips for Tactical Tweeting http://t.co/LRBWRYQEZa via @forbes #assnchat #leadership

— John Segota, MPS, CAE (@JohnSegota) October 4, 2013

Follow and listen: Twitter has established itself as a great tool for communication and outreach. But have you considered that, when used effectively, it can help your organization grow and build its brand? Marketing expert and former Navy SEAL Brent Gleeson offers 10 tactical tips  for using Twitter to power your business. His advice includes analyzing your goals, defining your audience, taking care to follow and listen to people in your community, and creating and sharing original content. Is your organization one-dimensional in its use of Twitter? Maybe it’s time to mix it up. (h/t @JohnSegota)

Best Event Ever?

me too :) the best meeting and #eventprofs from across the world are part of the jury of @eventexawards http://t.co/Ee0e1ZR7gS

— Ovanes Ovanessian (@ovaneso) October 9, 2013

The jury is in: If your association holds annual events, it probably also gives out a lot of awards. But here’s a twist: Your event can receive awards, too. Hosted by Eventex Awards International, the International Event Awards aim to “recognize and honor the professional achievement of teams, venues, and destinations in their efforts to lead the events industry forward.” Entries for this year’s awards are being accepted until January 17, and the winners will be announced in March. Meet the international jury of event professionals who will judge this year’s competition. (h/t @ovaneso)

What’s on your social media radar today? Tell us in the comments.

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