What Batkid’s story can teach community managers about mobility. Also: Digital community members are your teammates in the social media race.

The Greater Bay Area Make-A-Wish Foundation recently made a child’s wish come true in a huge way, but it wasn’t without the help of a dedicated online community working in force. Community managers in any industry can strive to do the same.

Learn how to rally the online community masses in today’s Social Media Roundup:

A Real-Life Batkid’s Virtual Support

https://twitter.com/SociousSuccess/status/403187299271581696

It could all be so simple: It’s great if your association has a strong and engaging presence online, but would your followers have the urge to support you away from the computer screen? If not, it may be time to take a note from San Francisco’s Batkid and Marketing Strategist Joshua Paul about how to mobilize your online community. Paul’s five tips tell community managers how to grab the public’s attention  and ensure the information and stories released have a lasting impression. Since 78 percent of people in online communities partake in discussions in order to assist their fellow members, he says managers should “focus on how members can help members, rather than making it about your organization” with clear content that encourages engagement. Simple conversation online can have a great effect on your association’s offline initiative. (ht @SociousSuccess)

Pass Your Social Media Baton

#SocialMedia is a #marathon, not a sprint: http://t.co/vpIa3Lh7yU #assnchat

— Zipper (@HurriGator) November 19, 2013

On our mark: It’s easy to get lost in the social media sphere. With myriad online forums to choose from to spread your association’s message, it may seem like spearheading a social media campaign solo is the most efficient way to go. However, Kelly Donovan, online marketing team leader for Naylor, LLC, says organizations have a better chance at getting by with a little help from their followers. Equating managing a social media account to training for a marathon, Donovan offers her take on why digital community members are your social media teammates: “You may have established the page, but it is your constituents who keep it running (no pun intended) along.” Crowdsourcing content for your social media channel creates a more enriching dialogue among followers and validates your online profile as an interactive hub of information. Are you a team player when it comes to social media engagement? (ht @HurriGator)

How well does your organization mobilize offline? Tell us in the comments.

(Greater Bay Area Make-A-Wish Foundation)