Rebranding is far from easy, but a successful strategy will give you an advantage over the competition. Plus: Embrace change to keep your organization moving forward.

“I’m looking forward to rebranding,” says no one, ever.

But as stressful as it is, rebranding is critical to keeping your organization relevant in today’s ever-changing world.

That and more, in today’s Social Media Roundup.

Hard Work Pays Off

3 Crucial Elements of a Successful Rebranding Campaign http://t.co/3SRX7uGEOu via @cmswire

— Rayno in the Clouds💨🤓 (@rayno) November 6, 2013

Ignore the horror stories: Pulling off an effective rebranding strategy can go a long way toward keeping your organization relevant. (Example: Facebook’s redesign of its signature “Like” button.) The key, writes CMS Wire‘s Marisa Peacock, is to understand why you’re rebranding, who you’re targeting, and how it’ll affect your organization. First up: You’ll need the right crew. “If the right people are invested in the decision to rebrand, implementing the necessary changes becomes more manageable since they can be delegated appropriately,” Peacock writes. Keep strategic communication open and clear, making the changes easy for your staff to grasp, she adds. If you’ve been through the process, what tips can you offer to help others follow suit? (ht @rayno)

Dare to Be Different

Is your #assn living the status NO quotient? #asae #leadership #volunteerism http://t.co/BNLdW896gG Turn the No's of November to Yes!

— Holly Duckworth, CAE (@hduckworth) November 7, 2013

Stick to the status quo and you’ll hinder your association from reaching its potential. Instead, veer out of the safe zone and into the infinite opportunities created by change, giving your organization the means to be its best, writes Holly Duckworth of Leadership Solutions International. Step one: Create a vision. Start small, perhaps by offering a different item on your menu at your next event. “Make a promise to one project, one step outside your comfort zone. Allocate both volunteer resources and dollars to try something new,” she says. (ht @hduckworth)

What small steps could you make to improve your association’s prospects? Tell us in the comments.

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