Social Media Roundup: To Innovate, Change the Culture

Leadership teams in big organizations must adjust their approach to tackling issues that inhibit innovation. Plus: Some helpful tips for using Twitter to gain new clients—not just to broadcast.

Leadership teams in big organizations must adjust their approach to tackling issues that inhibit innovation. Plus: helpful tips for using Twitter to gain new members—not just to broadcast.

Are creative improvements to everyday business issues getting lost in the shuffle at your large organization? Reassess the mess and create a more structured environment to stimulate innovation.

An innovation initiator’s tips and more, in today’s Social Media Roundup.

Never Too Late To Innovate

Building for growth: When asked to assist a successful company to improve its innovation strategy, John Brooker, a consultant and former senior vice president of Visa, couldn’t help but scratch his head—it seemed like they were doing everything right. But in a blog post for Management-Issues.com, Brooker discusses how witnessing a large organization’s determination to innovate spurred him to think differently. His seven-step approach—which relies on a multifaceted team, industry research, a structured process, and a well-honed implementation strategy that involves testing—offers teachable lessons. As Brooker notes, the last part in particular flips the innovation model on its head. “Typical solutions for organizations are initiatives to train the whole organization to be innovative, to set up idea schemes, to change the culture, or to steep all leaders in the processes of innovation management,” he writes. “[This initiative] can provide a real return on investment, give people the energy to tackle innovation issues and an opportunity to learn, i.e. people innovate to learn, not learn to innovate!” (ht @John_Brooker)

Discover a New Clientele

Tweet and seek: While Twitter is great for sharing news, updates, and promotions, it is also a valuable tool when trying to attract potential members to your organization. On her blog, social media strategist Melanie Padgett Powers outlines three ways to use the platform to find and engage with future clients. With social networks often making it harder to build exposure organically, her recommendation of purchasing promoted tweets might be worth considering. She also highlights the importance of building calls to action and creating conversation with others without sounding like a marketer or a robot. Overall, her ideas should prompt community managers to rethink the way they use Twitter for attracting new business. (ht @SmoothThePath)

Any strategies you’d recommend for Twitter? Let us know in the comments.

(Jeffrey Hamilton/Digital Vision/Thinkstock)

Alexis Williams & Alexis Davis

By Alexis Williams & Alexis Davis

Alexis Williams & Alexis Davis are contributors to Associations Now. MORE

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