The city of Omaha found new love for Peyton Manning’s play-calling skills over the weekend. Plus, how to ensure your association’s SEO practices don’t fall victim to Google.
With the NFL playoffs in full swing, all eyes are on the four remaining teams—and, apparently, all ears are on the calls of the quarterbacks. That brought the city of Omaha, Nebraska, which doesn’t even have an NFL team, a little welcome attention.
How one QB brought extra publicity to the Gateway to the West in today’s Lunchtime Links:
— Official Omaha Info (@VisitOmaha) January 12, 2014
Omaha, Omaha! The Greater Omaha Convention and Visitors Bureau was certainly surprised—and pleased—when the largest city in Nebraska was trending on Twitter this weekend. During Sunday’s win over the San Diego Chargers, Denver Broncos quarterback Peyton Manning shouted the city’s name a total of 44 times, causing viewers to take to social media to discuss what the call meant. The CVB’s response, shown above, gave the city a great PR victory—one it hopes to extend by potentially recruiting Manning for a few promotional ads. The all-star pitchman might be a little out of their price range, though.
Don’t break Google’s SEO rules: You might want to land on the first page of Google, but that doesn’t mean you should be sneaky about it—a lesson lyrics site Rap Genius found out the hard way. It recently felt the wrath of Google after the search giant uncovered some of its more exploitive link practices; the site’s traffic, driven largely by organic search, took a huge nosedive as a result. Don’t want that to happen to your site? Forbes contributor Jayson DeMers recommends hiring a professional to complete an SEO website audit that will report on what is done well and what isn’t, then suggest what to do next to improve your SEO.
Secure social sharing: With your nonprofit’s Twitter and Facebook accounts and other social media tools becoming increasingly important for pushing out your message, keeping them secure is hugely important. SocialFish guest blogger Stacey Waxman highlights a few ways for your organization to maintain security online, including restricting account access to a select group of employees, creating strong passwords (changing them often!), and requiring that posts be approved before they’re put online. While these tips may seem basic, sometimes the basic steps are the most important ones.
What steps do you take to keep your social profiles secure? Let us know in the comments.