A bunch of things you may not know about Twitter. Plus: repackaging conference content for marketing efforts.

It all started as a little birdie in the virtual tree.

The story of how Twitter grew up—among other fun facts—and what your association can learn from the little social network that could, in today’s Social Media Roundup:

Flying Low, Then High

RT @lorirtaylor [Brain Candy!] 5 Little Known Facts About Twitter http://t.co/ZTfa8INI9P #asae #pmi #ceo

— Bryan Wempen (@bryanwempen) January 30, 2014

Tweet for thought: This social network surely has grown—and come into its own. Twitter, born as Twttr in 2006, racks up more than 1 billion tweets per week. But what you may not know is that it took three years for Twitter to get to its billionth tweet, writes Social Caffeine’s “Team Caffeine,” Lori R. Taylor and David Masters. More fun facts: Barack Obama’s 2012 reelection victory tweet, featuring a picture of him hugging his wife under a caption that read “Four more years,” is the most retweeted tweet, scoring 780,000+ retweets and 294,000+ favorites—which proves that upbeat tweets resonate most with followers, according to Taylor and Masters. Just launched your account? Don’t feel so bad: According to the duo, the average Twitter user has 126 followers. “That’s a tiny number, and any self-respecting business can be better than average within a couple of months,” they write. Spread those wings, little birdie. Soon, you’ll be soaring to great heights. (ht @bryanwempen)

In Content We Trust

"Simply put, live events are content havens" @brencournoyer via @brainshark http://t.co/8miiIwd7le #asae #eventprofs #dfwae

— David Hooper (@DavidRHooper) January 30, 2014

Copy that: Quality content at your conference is key. But why should it end there? “With so many different smart people gathered in one place, there’s no shortage of great ideas being shared, and even the laziest content marketer could turn all that information into something,” writes Brainshark’s Brendan Cournoyer. His point: You can repackage the content from your conference and use it to support your marketing efforts. Set up a camera in a lecture room or expo hall. Then, invite event speakers, thought leaders, and experts to give you a side interview. “In most cases, the expert is in and out in a matter of minutes, leaving you with valuable footage to repurpose for future content efforts,” Cournoyer writes. (ht @DavidRHooper)

Have you tried repackaging your conference material? Tell us about your experience below.