Membership

Social Media Roundup: Better Strategy Means Smarter Questions

By / Mar 19, 2014 (iStock/Thinkstock)

Blazing a new trail toward membership success starts with asking better questions. Also: Your nonprofit isn’t winning (on social media, that is) if it isn’t pinning.

Ask not what your association can do for your members but what it can do for those who aren’t members yet—but could be.

That and more in today’s Social Media Roundup.

What Else is New?

While communication tactics, event planning programs, and recruitment campaigns continue to evolve, and as associations continue to focus on providing value to members, Association Subculture blogger Shelly Alcorn believes they also should pose a new question to spur membership growth. “What does it take for an individual to become eligible to pay membership dues?” she asks.

Alcorn says guiding potential members with information tailored to their needs will make your nonprofit stand out and bring new constituents into the fold.

“Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. “You should be using data to get VERY specific about where your industry and professions are seeing shortages, and how you intend to solve those shortages.” (ht @shellyalcorn)

A Pin Is Worth a Thousand Words

Picture perfect: Yes, your organization may have a growing presence on social media (we recently looked at the importance of Google+, for example), but have you explored the depths of social’s fastest-growing platform?

While some may overlook it due to its reputation for boards focused on beauty, recipes, and fashion, those in the nonprofit realm understand the importance of the imagery that Pinterest provides.

The professionals on the Incline Marketing blog offered up five reasons why your nonprofit organization should use Pinterest to spread its message. The most obvious reasons are emotion and engagement, as individuals are more likely to “contribute, share, interact, and join a cause” after seeing photos that produce an emotional response.

Pinterest also helps drive traffic to your website, which can lead to greater awareness of your mission or bring in donations. By adding photos of the work your organization accomplishes, you’ll show your members and potential contributors how your group is making a difference. (ht @InclineMktg)

Alexis Williams & Alexis Davis

Alexis Williams & Alexis Davis are contributors to Associations Now. More »

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