Leadership

Learning: The New Workforce

By / Apr 1, 2014

Undervaluing older workers today could harm associations in the future, says AARP Chief Operating Officer Jo Ann Jenkins.

AARP Chief Operating Officer Jo Ann Jenkins has a warning for associations: “Employers that undervalue older workers and the importance of a multi­generational workforce are reckoning with problems like managing the ‘brain drain’ of retiring workers while not capitalizing on the skills, experience, and talents of older workers who will remain in the workforce.”

Jenkins says associations that commit to “leverage new technologies and work practices [that] recruit and retain [diverse] workers … have great opportunities to build on their organizational productivity, compete, and grow.”

She offers as examples technologies that enhance professional communication and collaboration regardless of where or when employees work, saying that preparation for productive future workforces requires managers “to overcome outdated preconceived notions.”

Chief among these? Fear of teleworking, as well as myths about older workers’ reluctance or ability to learn new skills or innovative technologies.

“In the next five years, we’ll largely be more comfortable with these changes in a way that allows employers to fully leverage the skills of all their workers, regardless of where they are sitting,” Jenkins says.

She anticipates an altered role for associations in this emerging reality, whereby they “lead by example while also creating a community of practice for their members by disseminating promising practices.”

AARP, for its part, has been prepping its millions of members by “recognizing best-in-class workplace practices and policies, highlighting employers of choice, funding organizations [that] provide services to older adults, and connecting people to trusted resources, programs, and peer networks,” says Jenkins.

Kristin Clarke

Kristin Clarke is books editor for Associations Now and a business journalist and sustainability director for ASAE. More »

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