Association Outreach

Monday Buzz: Bite-Size Association Outreach

Make your communication efforts better, faster, and more digestible. Also: the means to leverage your association's data.

The age of social and mobile is well upon us, and to cater to the shifting paradigm of information consumption, your association may need to trim the portions you serve up.

Karla Gutierrez at Shift’s eLearning Blog breaks down why smaller pieces of digestible information can be an effective means of educating audiences. “From explainer tutorial videos that last for no longer than 10 minutes to short or snackable modules, it looks like bite-sized learning is here to stay,” Gutierrez writes.

Just look at new media enterprises, such as Vox, which make a clear effort to include a brief explanation with every story. To stay on the cutting edge of 21st-century communication, your association should consider shorter, simpler, more digestible ways of informing your audience.

Tweet of the Day

As part of a series on member engagement, MultiView’s Callie Cady writes about the importance of having brand ambassadors to trumpet the value of your association and its offerings. But first, you have to develop them from within your community.

“A good brand ambassador is one who can actively engage members year-round and really make them feel as though they are an integral part of the organization,” Cady writes. (ht @CallieCady)

other good reads

With the future of Google Plus up in the air after the departure of Google Senior Vice President of Social Vic Gundotra, TechCrunch contributor Danny Crichton shares an insider peek into the social network’s origins.

If you’re sitting on a treasure trove of data and are unsure of what to do with it, these resources from Fast Company Labs may help you visualize the information and share it with members.

Responsive-design adopters be warned: As more and more sites turn to this method of web-page creation, a new survey reported on by CMSWire cautions that it’s frequently less than optimal for mobile users.

“Good is not memorable. Good is not something you rave about,” Christina Green writes on Frank J. Kenny’s site for Chambers of  Commerce and their members. So why should your association settle for holding a “good” event?


Morgan Little

By Morgan Little

Morgan Little is a contributor to Associations Now. MORE

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