Monday Buzz: Honoring the Top Spots to Work in DC
Find out the best workplaces in one of the nation's largest hubs for associations. Plus: a new tool to see if audiences really like your online content.
The Washington Post has compiled its own list of the best organizations to work for in the nation’s capital, joining the likes of the Washington Business Journal and Washingtonian magazine in ranking the region’s workplaces.
And associations aren’t left out in lieu of prominent companies like Comcast or WilmerHale. The American Psychological Association, for example, ranked No. 12 on the list of large companies (those with 500 or more employees). The Post cited APA’s deep involvement in the community and local charities. Real estate firm JBG Cos. took the top spot for large companies, while Applied Predictive Technologies won the midsize-company category (151 to 499 employees).
The American Beverage Association took second place in the small-company category (50 to 150 employees), behind law firm Harris, Wiltshire & Grannis.
National Restaurant Association President and CEO Dawn Sweeney was “thrilled” that her organization was included (No. 60) in the small-company category. “This award is a testament to the hard work and dedication put forth by our employees,” she said in a statement.
Looking at broad trends, The Post observed how Silicon Valley’s mindset has influenced Washington, DC, workplaces.
“It’s hard not to notice Silicon Valley’s imprint on perks being offered by companies around the Capital Beltway these days,” Sarah Halzack wrote. “Tech titans such as Google and Facebook have created all-purpose campuses designed for work, play, and even doing errands. These types of benefits have become the hallmark of offices everywhere that are looking to create an un-stuffy vibe.”
For the full Post rankings, head over here.
Tweet of the Day
RT @AssocContent: Twitter tips for promoting the latest issue of your association's magazine to members http://t.co/ZyF7rm4HIL #assnchat— MultiView (@MultiView) June 23, 2014
Writer Kim Pittaway highlights some best practices for making your print content more digestible for a web-first audience. A key takeaway? “Emotion = distribution.”
Other good reads
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Speaking of visuals, Inc. magazine’s Jill Kransny takes a look at one startup brand’s design evolution.
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