Association Website

Tuesday Buzz: Of Course You’re Online. Now Update More!

Having a website isn't enough; you have to update it. Also: the opening day of #MMCCon.

Steve Drake over at SCDaily knows your association has a website, despite some doubts that emerged when he came across an Associated Press report that cited a Google/Ipsos survey of small businesses that found just 55 percent have a web presence.

Hoping to find that associations aren’t equally behind the times, Drake conducted a survey of his own, polling attendees of a conference he was speaking at.

It came as no surprise that more than 95 percent of respondents said they used their sites as sales tools or for outreach. But the follow-up question contained a shock.

“97.2 percent of responding members said they update their websites once a month or less!” Drake wrote, underscoring the importance of not just having a website, but also making sure it regularly gets refreshed with new content.

Drake cites one site, for example, that had a “coming soon” section labeled with a 2012 date. For more of what he learned from the survey, read his full post here.

Tweet of the day

For all of the latest from ASAE’s 2014 Marketing, Membership, and Communications Conference, happening today and tomorrow in Washington, DC, follow the #MMCCon hastag or stay tuned to our coverage on Twitter or on our live blog.

Other good reads

For those unfamiliar with Nashville, association industry pro Deirdre Reid has a useful guide to the city where the 2014 ASAE Annual Meeting & Exposition will be held August 9-12.

Glimpse a day of in the life of nonprofit communications as seen through the eyes of Susan Daughtry, who works as a business development manager at Martin Enterprises. As part of Nonprofit Marketing Guide’s ongoing “Day in the Life” series, Daughtry provides a peek into her world.

Visual content is web content’s backbone. Don’t believe it? Consider Buffer’s Kevan Lee’s “Complete Guide to Visual” an opportunity to be persuaded.


Morgan Little

By Morgan Little

Morgan Little is a contributor to Associations Now. MORE

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