Wednesday Buzz: Instagram Moves Beyond Filters

The popular social network adds new photo-editing capabilities to the latest version of its app. Also: why protecting the brand is every employee's responsibility.

Your Instagram photos need a touch-up. Fortunately, Instagram just made it easier to give them just that.

In the latest version of the social-sharing giant’s app is an array of new editing tools. The tools allow users to, among other things, control filter intensity, modify photo brightness and contrast, and fix warmth.

Instagram CEO Kevin Systrom says the changes allow users to edit without having to use a separate app.

“I wish there were apps that are free and do this well, but they’re either expensive, or $1.99 and not that great,” he told TechCrunch. “Now instead of using multiple apps to get your photos looking the way you want, you can just come to Instagram.”

Read more about the changes over at the Instagram blog.

Top-Down Branding

“More and more, the big-brand consumer companies are realizing that every consumer interaction and touch-point shapes their brand.”

Association marketing pro Amanda Kaiser says it’s increasingly becoming everyone’s job—not just the marketing department’s—to ensure a brand is up to snuff.

You can do everything else right, she says, “but if a member has a bad experience on the phone, at a conference, or with staff in another department, that one bad experience for a member can significantly denigrate your association’s brand.”

Kaiser offers more thoughts on the average employee’s role in branding on her Smooth the Path blog.

Other good reads

You may have great ideas, but it’s easy to slip into the trap of falling in love with them. contributor Ilan Mochari has insights on how to set that bird free.

In case you haven’t looked at any yearbooks in, oh, say … 30 years, you might be surprised at how tech is changing them. Steve Drake offers an analysis—as well as his view of how this kind of change could apply to associations.

Stefanie Reeves, CAE, senior legislative and federal affairs officer for the American Psychological Association, highlights the ways lobbying is changing on the Hill.

(Instagram press photo)

Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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