U.S. Customs and Border Protection pilots a new app designed to make returning to the States a little easier. Also: how one major association uses its tradeshows to push its messaging.
Stopping in Atlanta after a long international flight anytime soon? You might want this app.
Last month, U.S. Customs and Border Protection released Mobile Passport, an iPhone and iPad app meant to expedite the passport control and customs process, allowing travelers to file their passport information and declared items using a device rather than a sheet of paper.
You still have to meet with a U.S. Customs officer on the way out, but instead of filing paperwork, you scan a QR code.
The agency hopes to decrease wait times with this and other technologies by up to 40 percent for American and Canadian travelers flying globally.
Sound appealing? Download the app over this way.
Tradeshows as Messaging Platforms
— CEO Update (@TheCEOUpdate) September 9, 2014
Want to hear an association leader who just gets tradeshows? If so, be sure to watch CEO Update‘s interview with National Retail Federation CEO Matthew Shay, who described how his association has slowly started to integrate its tradeshows into the NRF’s overall strategy.
“The thought was, instead of using them only from a financial perspective and an operating perspective, let’s turn them into strategic opportunities to deliver the core advocacy message,” Shay explained to professor David Rehr of George Washington University. “And there, we built on it.”
Among NRF’s strategies: getting advocacy messages out front and inviting prominent politicians to take part in the association’s events each year.
The video is the first in the publication’s new Association Newsmaker series. (ht @TheCEOUpdate)
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