How do nonprofit fundraisers feel about the state of their digital efforts? A new study finds out. Plus: the keys to evaluating your resume.
Find Accounting Software has released the findings from its 2014 Fundraising Technology Trends Study, and the results are clear. Technology matters, but making the most of it is a challenge that many fundraisers have yet to overcome.
“4 out of 5 fundraisers feel that better technology leads to fundraising success. But only 1 in 3 say they have the tools they need to be effective,” Find Accounting Software project specialist manager Adam Bluemner writes.
And what tools are organizations using to reach out to their online audiences? Seventy-four percent use their websites, and 61 percent use social media channels, but those usage rates quickly drop to just 19 percent on the mobile web and 16 percent for video content.
Along with technological hurdles, fundraisers are most concerned about finding likely contributors, deepening their relationships with sponsors, and standing out from their competition.
The survey results suggest that, for at least some organizations, putting more emphasis on digital outreach could relieve those concerns.
“The data shows a clear positive impact based on online donation acceptance,” Bluemner reports. “Non-profits who accept funds via the web reported higher rates of past revenue growth. They’re also more inclined to expect revenue growth this year.”
The study was conducted in partnership with the Association of Fundraising Professionals, Cougar Mountain, and Araize, based on responses from 142 fundraising organizations. For the full results, click here. (Also, look for more on this study in Thursday’s Money and Business blog.)
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