Membership

Best Benefit Ever: Helping Realtors Optimize Their Online Presence

By / Nov 25, 2014 (Fuse/ThinkStock)

The National Association of Realtors is giving members web tools to boost their .realtor domains.

What’s the benefit? Only three months after its announcement that members are eligible for personalized top-level domains, the National Association of Realtors is expanding its digital assistance with supplementary web and virtual marketing tools. NAR has partnered with real estate website and marketing platform Placester to offer exclusive pricing and features for members’ websites, including six months of free web hosting and design to any member with a .realtor domain. NAR members will also have access to Placester’s complimentary educational content, including how-to documents, infographics, videos, and webinars, all with the goal of creating impressive websites to assist in revenue growth and lead generation. Bob Goldberg, NAR senior vice president of marketing and business, said in a statement that the partnership “will make it straightforward and effortless for our members to create their own online presence.”

Why it works for members: Digital competition in the real estate industry is intensifying, and simply listing properties online doesn’t cut it anymore. Placester’s resources, coupled with a .realtor domain, give NAR members a competitive advantage. As Placester CEO Matt Barba said in a statement, the partnership allows brokers and agents to “take control of their online presence.”

Other benefits: Through the Realtor Benefits Program, members can take advantage of discounts for other marketing resources through companies such as Lowe’s and FedEx Office. And Placester will soon offer NAR members templates that include Realtor trademarks and value statements for their .realtor sites.

Julia Haskins

Julia Haskins is a contributor to Associations Now. More »

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