Business

Friday Buzz: New Media Lessons Associations Should Heed

How nonprofits can keep a place at the table, even as the media world constantly changes. Also: When things get tough, don't break a sweat.

Media is constantly changing—and that is definitely reflected in today’s new media space. It can be challenging for nonprofits to maneuver in it.

At the 2014 Independent Sector Conference earlier this week in Seattle, media pros offered up a few ideas about how nonprofits can support new media initiatives to help get their message out. Susan Feeny, a partner with GMMB, noted that many nonprofits have done this by investing in startup journalism projects.

“As a civil society, we need more quality information,” Feeny said at the conference, according to NTEN’s blog. “New venture journalism has been incubated thanks to nonprofit and foundation support.”

Panelists from NPR, the Seattle Times, and other news organizations said that conducting strong research, connecting journalists with subject-matter experts, and understanding journalism ethics can help any nonprofit trying to work with a new media organization.

Cool as a Cucumber

As a leader, you need to be ready for just about anything. According to Neoterica Partners’ Kerry Stackpole, the right demeanor matters—no matter the issue you’re facing.

“Increasingly, leadership resilience (and lots of it) is your most valuable skill,” he writes on his Wired 4 Leadership blog. “Your confidence comes from your ability to bounce back and persevere even in the face of enormous uncertainty.”

Among other things, Stackpole recommends maintaining a sense of calm when walking into difficult situations, as well as bringing a healthy perspective that allows for the acceptance of different viewpoints.

How do you keep it together during tough times? (ht @KerryStackpole)

Other Good Reads

#SmallGoesBig on Twitter for Small Business Saturday: The social network’s support for #SmallBizSat continues this year, with a handy toolkit for maximizing social media potential this holiday season.

Thanksgiving is next week, and with it comes a multitude of “thank you” videos from nonprofits. Kivi Leroux Miller has a few examples.

(iStock/Thinkstock)

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

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