Green Energy

Monday Buzz: How to Benefit From the Government’s Green Initiatives

The federal government's renewed focus on environmental issues presents associations with a huge opportunity—if they can seize the day. Plus: How to understand social media analytics.

Environmental issues may be debated endlessly in local communities and the halls of Congress, but government spending makes one thing clear: The feds are going green.

The U.S. General Services Administration, for example, has an extensive sustainability plan, and the Pentagon is investing billions in green energy initiatives.

The question is: How can your organization benefit as the government sharpens its focus on the green economy? Plexus Consulting Group’s Nancy Najarian has more than a few tips:

“Begin brainstorming as to how your company, association, or individual expertise can be applied to a government contracting company that needs to branch out into this area,” she writes.

“Investigate online the building associations, both national and local, that are offering green certification programs. These programs train individuals in methods, materials, and designs for creating energy savings, using energy efficient practices, and incorporating renewable energy technology into residential and commercial facilities,” she says.

For more of Najarian’s advice, read her blog post: “Green—Is It in Your Business or Career Plan?”

Deck of the Day

Do you find yourself getting confused by the flurry of metrics tied to your social media profiles? If so, then digital communication expert Maggie McGary’s presentation “Making Sense of Social Media Analytics,” available via SocialFish, was made for you.

Other Good Reads

Association pros who prefer JetBlue will be overjoyed to hear that, though the airline will institute bag fees next year, it will continue to offer its WiFi service, Fly-Fi, for free.

“Board fundraising is an opportunity, not an imposition that we dump on others,” Laura Otten, director of the Nonprofit Center at La Salle University’s School of Business, writes in a keen blog post asking “Is Fundraising a Dirty Word?

“If you’re not evolving, you’re dying.” That’s the word from Camping World CEO Marcus Lemonis in a video at Inc. magazine, underscoring the importance of innovation.

(Patrick Lux/ThinkStock)

Morgan Little

By Morgan Little

Morgan Little is a contributor to Associations Now. MORE

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