Tuesday Buzz: Apple Turns (RED) for the Holidays
Apple's latest Product(RED) campaign pulls in a number of popular apps. Also: Not all turkeys are created equal.
The international organization (RED), playing a key role in the fight against AIDS, has taken its cause-marketing efforts with Apple into a bold new place: the App Store.
Ahead of two important days on the retail calendar, Black Friday and Cyber Monday, 25 iOS developers teamed up with Apple and (RED) in the “Apps for RED” campaign, which will run until December 7. All proceeds from sales of participating apps—including Angry Birds, The Sims, FarmVille 2, GarageBand, and Paper—during the two-week period will go to (RED). Apple will also donate a portion of its sales revenue on Black Friday and Cyber Monday—the latter of which, by the way, also happens to be World AIDS Day.
Cause marketing is a challenge to do correctly, but this is an instructive example of one organization doing it right.
Infographic of the Day
It’s turkey time. The all-American holiday Thanksgiving is just about here, and the sheer scale is impressive: Bloomberg notes that 46 million turkeys will be eaten on Thursday. But not all turkeys are the same; most are low-cost, factory-farm-bred, and largely white meat. If you can afford it, you can opt for the heritage turkey, which can hit the wallet hard at $100 to $200. Bloomberg helpfully highlights the differences.
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"Clash of Clans" is among the games to get the (Product)RED treatment. (iTunes store)