Social Media Roundup: Ready for #GivingTuesday?

Some of the best tips for nonprofits to follow to get in on the Giving Tuesday excitement.

Black Friday was exciting but not overwhelming. Cyber Monday isn’t expected to be much better.

So where does that leave #GivingTuesday? Well, a lot of people in the nonprofit world have plenty of reasons to be excited about the annual event, which proved a massive success last year and has been hotly anticipated for the past few months.

If you don’t have a plan to help your organization benefit from the spirit of generosity tomorrow, it’s still possible to get involved. Check out a few tips in today’s Social Media Roundup:

Give It Up

There are many, many (many!) tips we could share about #GivingTuesday, so we figured we’d pull a few of our favorites here:

Get people involved on social: The Annual Giving Network recommends persuading volunteers to change their Facebook profile pics to your nonprofit’s logo, collecting Twitter handles from donors, and informing your nonprofit’s LinkedIn group about this event (and include a link to the giving form).

Share your progress: Association Headquarters’ Kim Karagosian has helped with a number of giving campaigns over the years, so she knows what works. She suggests that you tell donors where your organization stands. “Share the good news of your organization’s contributions in the community, either by celebrating recent progress or future plans,” she writes. “Giving Tuesday is a way to share achievements, proud moments, and create awareness.”

Recommend that donors check you out: It’s smart to make sure your donors have a good feeling about you, right? That’s why it may not be a bad idea to suggest they check your Better Business Bureau record to make sure your organization is on the straight and narrow. You already know it is—they just need to see proof.

Use the bandwagon approach: According to The Nonprofit Times, positive reinforcement could be just what your campaign needs to persuade people to take the big step. “Behavioral science tells us that people take cues from what others are doing. It’s called ‘social proof,'” the publication’s Andrew Rothman writes. “Don’t believe it? Ask yourself how many people you know poured ice water on their heads before this summer’s Ice Bucket Challenge.”

Make sure you have the basics down: The worst possible problem your organization can have on Giving Tuesday is a website that’s on the fritz or an email list that’s not up to date. As part of an Iris Creative roundup of nonprofit advice, Get Fully Funded’s Sandy Rees had this to say: “Be sure your ‘Donate Now’ button works,” she says. “You don’t want to be caught with problems on your website! Make sure the site is ready for visitors, the donation button is easy to find, and that the auto-receipt that people receive is consistent with your nonprofit’s brand.”

Have any tips of your own worth sharing? Post them in the comments.



Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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