Social Media Roundup: Ramp Up Your Cybersecurity Protocols
Another round of digital intrusions brings cybersecurity back to the forefront. Plus: Find out which issues advocates will be fighting over this year.
Another day, another data breach.
This time your cybersecurity reminder comes courtesy of U.S. Central Command, after the military organization was hacked by individuals claiming to be sympathetic to the Islamic State. Find out why your association should care in today’s Social Media Roundup.
Keep an Eye Out
We're back! CENTCOM temporarily suspended its Twitter account after an act of cybervandalism. Read more: http://t.co/hiwvSp3uWt— U.S. Central Command (@CENTCOM) January 13, 2015
The takeover of U.S. Central Command’s Twitter and YouTube accounts on Monday and the release of purported personal information about U.S. military members drew plenty of headlines and prompted President Obama, that very day, to call for the nation to bolster its cybersecurity.
Though the methods and perpetrators behind the intrusion remain unknown, and as the significance of the breaches and proposed solutions are debated, it is clear that every one of your association’s online outposts needs to be protected.
“Hacking a Twitter is about the equivalent of spray-painting a subway car,” a former senior U.S. intelligence official told Reuters. But for some associations, that subway car may be the most public face of the organization. (A California charity learned that lesson earlier this month.)
We’ve reported before on the importance of following social media best practices and having strong passwords, but there’s a reason this issue keeps popping up: Some organizations still maintain subpar security. Guidance from the Securities Industry and Financial Markets Association can help you ensure that your association is well protected.
The Issues Driving Advocacy in 2015
Gerry Gunster, chairman of CQ Roll Call‘s advisory board and CEO of advocacy firm Goddard Gunster, examines the debates that will shape the advocacy world in the coming year. Healthcare will once again be a major issue, Gunster predicts, but other topics will draw attention, as well.
You might think that with oil prices dropping during the past year, energy issues will go to the back burner, but Gunster warns otherwise.
“If advocates choose to ignore the issue, they could be in trouble,” he writes. “We’ve talked about it before: Issues don’t become important to constituents until someone makes them important.”
For the full 2015 preview, click here.